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The Science of Persuasion

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This may be one of the most useful videos you ever see in your business career!

This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT.

Watch, enjoy and learn!

 

VISIT ROBERT CIALDINI'S WEBSITE

About Dr. Robert Cialdini

Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University has spent his entire career researching the science of influence earning him a worldwide reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books including, Influence: Science & Practice and Influence: The Psychology of Persuasion, are the result of decades of peer-reviewed published research on why people comply with requests. Influence has sold over 2 million copies, is a New York Times Bestseller and has been published in twenty-eight languages.
Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”
To inquire about Dr. Robert Cialdini or a Cialdini Method Certified Trainer (CMCT) for an upcoming speaking engagement or persuasion training, please contact INFLUENCE AT WORK at 480.967.6070 or This email address is being protected from spambots. You need JavaScript enabled to view it. for availability & speaking fees.

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