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Winning new clients is a tough business for any consultancy, it is even more difficult for an independent consultant.

You need expertise, it must be demonstrable and it must be visible to potential clients. So how do you achieve that when you are on your own?

Content Marketing

Over the last few years more and more organisations have started to recognise that producing useful, informative and engaging content on their website is the most effective way of getting attention, building a reputation for competence and gaining trust.

The internet is already a synonym for effective marketing as it gives companies across the world a faster and more economical way to reach their targeted audience. No wonder 2015 recorded a shift from TV to online video marketing .

This may be one of the most useful videos you ever see in your business career!

This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT.