At the recent IIB conference Sir Peter Birkett announced that there were moves afoot for the IIB to engage in more activity on social media. Warren Cass spoke about the way social media has changed the way many people interact - and particularly the marketing landscape.

The discussion around this showed a degree of scepticism, distrust and concern over the impact of social media.

I share much of the concern about the impact and the uncritical way in which it is consumed by many. However, I am very much aware that it is having a huge impact!

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