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Winning new clients is a tough business for any consultancy, it is even more difficult for an independent consultant.

You need expertise, it must be demonstrable and it must be visible to potential clients. So how do you achieve that when you are on your own?

Content Marketing

Over the last few years more and more organisations have started to recognise that producing useful, informative and engaging content on their website is the most effective way of getting attention, building a reputation for competence and gaining trust.

The internet is already a synonym for effective marketing as it gives companies across the world a faster and more economical way to reach their targeted audience. No wonder 2015 recorded a shift from TV to online video marketing .

This may be one of the most useful videos you ever see in your business career!

This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT.

Market Movers

Yahoo! Inc.

NMS : YHOO - 31 Dec,
52.58
-52.58 (-100.00%) After Hours:
Open Mktcap 50.38B
High 52wk Hight 57.39
Low 52wk Low 35.05
Vol 0 Avg Vol 19.80M
Eps 0.71 P/e
Currency: USD

Alphabet Inc.

NMS : GOOG - 22 Jun, 4:00pm
957.09
-2.36 (-0.25%) After Hours:
Open 958.70 Mktcap 662.07B
High 960.72 52wk Hight 988.25
Low 954.55 52wk Low 663.28
Vol 113 Avg Vol 1.60M
Eps 33.91 P/e 32.34
Currency: USD

Apple Inc.

NMS : AAPL - 22 Jun, 4:00pm
145.63
-0.24 (-0.16%) After Hours:
Open 145.77 Mktcap 759.29B
High 146.70 52wk Hight 156.65
Low 145.12 52wk Low 91.50
Vol 3945 Avg Vol 27.24M
Eps 8.94 P/e 17.08
Currency: USD
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